The Problem

An e-commerce site selling hair accessories in bulk for little girls had successfully run ad campaigns in the past with great results. All of a sudden, they weren’t seeing anywhere near the return on ad spend and they were concerned. Instead of letting it get to a point it would be difficult to come back from, they asked around and got in touch when a colleague recommended us.

How We Fixed It

We analyzed the company’s past campaign and were impressed with how well it was executed. The problem wasn’t technical, so we just decided to change our approach – and the target market. Instead of retailers with physical stores, we decided to target online stores with great social media presence and better sales.

As simple as the fix was, it worked!

The Results

In just seven days and an ad spend of $302.53, the company saw:

- 6 website leads (interested parties who filled out a comprehensive form)

- 38 landing page views at just $7.96 apiece

- 54 link clicks for $5.60 per click

The campaign ran for three months, leading to many conversions and a massive boost in the company’s bottom line.

The Problem

The client had spent over £5K with no real data or results. 
We only had 3 months initially to produce real results. 
The client did not have any lead magnets

There were no landing pages in place
All the previous campaigns were turned off in a way that we couldn’t leverage those results

How We Fixed It

We started off with an in-depth audit of the ad account and the website

Identified that in order to achieve real results we need to have a lead magnet

We worked with the client to come up with a suitable lead magnet

Then we started running that lead magnet using Lead Ads

Despite tremendous results in the first month, we were not satisfied with the Lead Quality

We build 2 different landing pages and started testing them

Using new ads creatives were also part of our strategy

The Results

The results skyrocketed in the very first month

CPL from Lead Ads was below £0.50

The conversion rate of leads to subscriptions wasn’t that great initially

The client was still happy as new customers were coming in from Email marketing

After we launched the landing pages, the CPL went up a little

However, the conversion rate skyrocketed this time and the client was converting at a better rate

Within the first 2.5 months, we generated over 1,200 leads

And the client was able to convert 192 leads into subscription-based customers.

The Problem 

When a clothing brand selling high-end dresses online saw its costs go up by a substantial margin, it was forced to raise its prices. The move resulted in the company losing many of its customers and finding it hard to get new ones. Because it was a high-end brand, every lost sale affected revenue a lot. So the company made a great decision by coming to us for help. 

How We Fixed It

We convinced the brand to offer a discount to get its sales back on track without compromising its financials too much. We designed clean graphics using elite colors and paired them with action-oriented copy targeted toward an audience likely to convert.

The results were great!

The Results

Everyone loves a discount, and soon enough, the company had highly qualified leads again. In an ad spend of just $588.10 spread out across two weeks, the company saw:

- 16 website leads with many resulting conversions

- 91 landing page views at only $6.46 per view

- 118 link clicks for $4.98 apiece