Case Studies
Inspiring Success Stories of Real World Beauty Brand Triumph
From Struggling to Get Website Traffic To Unprecedented Success
The Problem
A web developer looking for a challenge decided to expand into the e-commerce niche, not knowing how competitive it was. E-commerce companies were looking for the best of the best, and newbies often got lost in the noise. But not when they knew how to get seen. Our web developer didn’t know how to get clients, but she certainly was smart enough to get us on board – and we knew exactly what she needed.
How We Fix It
Because the web developer had an exceptional site that truly reflected what she was capable of, she decided to lead potential customers directly to it. The client was looking for leads, and what better way to get them than to show off her work. We designed and built an ad campaign that targeted the precise audience we were looking for, got them intrigued, and led them to the site before converting them into highly-qualified leads.
The Results
Many firms signed up for a one-on-one session on the web developer’s site during the month in which we ran the campaign. In particular, for an ad spend of $1,515.09, the client saw:
- 58 website leads
- A reach of 4,597 users
Boosting Conversions and Their Bottom Line in Just 3 Months Time
The Problem
An e-commerce site selling hair accessories in bulk for little girls had successfully run ad campaigns in the past with great results. All of a sudden, they weren’t seeing anywhere near the return on ad spend and they were concerned. Instead of letting it get to a point it would be difficult to come back from, they asked around and got in touch when a colleague recommended us.
How We Fix it
We analyzed the company’s past campaign and were impressed with how well it was executed. The problem wasn’t technical, so we just decided to change our approach – and the target market. Instead of retailers with physical stores, we decided to target online stores with great social media presence and better sales.
As simple as the fix was, it worked!
The Results
In just seven days and an ad spend of $302.53, the company saw:
- 6 website leads (interested parties who filled out a comprehensive form)
- 38 landing page views at just $7.96 apiece
- 54 link clicks for $5.60 per click
The campaign ran for three months, leading to many conversions and a massive boost in the company’s bottom line.
Over 1,000 Leads in Just Over 2 Months Time
The Problem
The client had spent over £5K with no real data or results.
We only had 3 months initially to produce real results.
The client did not have any lead magnets.
There were no landing pages in place.
All the previous campaigns were turned off in a way that we couldn’t leverage those results
THow We Fix It
We started off with an in-depth audit of the ad account and the website.
Identified that in order to achieve real results we need to have a lead magnet.
We worked with the client to come up with a suitable lead magnet.
Then we started running that lead magnet using Lead Ads.
Despite tremendous results in the first month, we were not satisfied with the Lead Quality.
We build 2 different landing pages and started testing them.
Using new ads creatives were also part of our strategy
The Results
The results skyrocketed in the very first month
CPL from Lead Ads was below £0.50.
The conversion rate of leads to subscriptions wasn’t that great initially.
The client was still happy as new customers were coming in from Email marketing.
After we launched the landing pages, the CPL went up a little.
However, the conversion rate skyrocketed this time and the client was converting at a better rate
Within the first 2.5 months, we generated over 1,200 leads.
And the client was able to convert 192 leads into subscription-based customers.
From Losing Revenue to Increasing Sales
The Problem
When a clothing brand selling high-end dresses online saw its costs go up by a substantial margin, it was forced to raise its prices. The move resulted in the company losing many of its customers and finding it hard to get new ones. Because it was a high-end brand, every lost sale affected revenue a lot. So the company made a great decision by coming to us for help.
How we Fix it
We convinced the brand to offer a discount to get its sales back on track without compromising its financials too much. We designed clean graphics using elite colors and paired them with action-oriented copy targeted toward an audience likely to convert.
The results were great!
The Results
Everyone loves a discount, and soon enough, the company had highly qualified leads again. In an ad spend of just $588.10 spread out across two weeks, the company saw:
- 16 website leads with many resulting conversions
- 91 landing page views at only $6.46 per view
- 118 link clicks for $4.98 apiece